Concept store in Forum Nacka (Stockholm)

This is the new concept store for Fritidsresor in Forum Nacka here in Stockholm.

I spent the day in the store, listening to both customers and the sales people. As you can see, the store is quite different from other stores (at least in Sweden) which sells leisure travel.

Half the store is a cozy sitting area, while half is more for self service. Really nice!




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