Chicken show or showing the chickens?

A colleague of mine sent me this wonderful movie. It illustrates a common problem: a nice and seemingly very planned and rehearsed but it makes no sense at all. When giving a demo, the important thing is the viewer. What language does he speak, what is he interested in and what are his objectives. If your focus for the sprint demo is what you want to present, you're in for a real chicken show instead of showing the chickens the sprint increments.