New tactics with free software

Being the kind of gal who reads Seth Godin and Chris Anderson, I'm of course interested in new ways of marketing products and concepts. And having a free version of software is a well used concept, but now I've really seen it with a new twist.

Scrumy is a product for handling sprint backlogs and like most others they have a free version and a pro version. And like most others they difference their versions with functionality. But not always the way you think: the free version has something the paid for version lacks: sometimes the free version shows Fresh Prince of Bel air. Since I could never stand the annoying guy when the show first aired, I would gladly pay to not have to see him. It's a wonderful idea. And their commercial is lovely! I hope their product is nice!